Alex Borba

Alessander Rogerio da Silva Borba
9/28/1972 (São Paulo, Brazil)
Married, one son

alexborba@gmail.com

http://behance.net/alexborba

http://br.linkedin.com/in/alexborba

+55 11 99425-1505
Rua Ministro Gastão Mesquita, 674, Perdizes, São Paulo, SP, CEP 05012-010


Art Director
senior interaction, Motion & Graphic Designer

My career was developed in the crossmedia of print and web/mobile matters as a visual journalist, providing cutting-edge design solutions for editorial coverages and customized products for big players and high audiences


professional experience


2013 / 2014    Art Director    iguana sports     iguanasports.com.br
road running & events agency, Website / Mobile portal – third major road running & events agency in Brazil, são paulo (Bra)
• Art direction, infography, graphic design of new IDs, develop of templates and content production of commercial and marketing presentations; presentation reports of results of qualitative researches and road running events marketing presentations
• Art direction, develop of templates and scenography of road running events
• Motion graphics and develop of templates to instructional / informational videos of road running events
• Content agenda, art direction, layout, infographics, developing templates and closing the bimonthly magazine (The Finisher) about road and cross country running, training, health and quality of life


2012 / 2012    Senior Interaction Designer    Try consultoria e pesquisas     try.com.br
research, consulting and Digital agency, ia & Ux specialist – major independent Digital agency in Brazil, são paulo (Bra)
• Redraw of internal processes and policies of data capture, qualitative researches, information architecture, usability and infography
• Production of analysis reports (cognitive, contextual, heuristic, of usability and visual) and deliverable AI flows
• Research, moderation tests, tabulation and reporting of analysis for the new interfaces and plattforms of Internet Banking to the banks Itaú (in Portuguese, for the Brazilian market) and Santander (in English, for the global market)
• Fieldwork and preparation of analysis report of textual content for the job ‘World Survey AmBev About Beer Consumption’ - C and D
economic classes; custommer’s side, on iPad


2011 / 2012
Art Director
portal r7
r7.com


rede record
rederecord.r7.com
news and entertainment Website / Mobile portal of rede record – second major TV broadcaster in Brazil, são paulo (Bra)
• Development of the new grid (1024) to apply on the new CMS app developed to R7 & Rede Record whole portal, redefining all CSS
styles, standardizing sizes of menus columns, text, images, infographics, videos and publicity
• Redefinition of editorial and graphic project coverage for the news / entertainment channels of r7.com and its clients / partners – News / Entertainment and e-commerce – hosted in the main portal
• Redesign of Rede Record whole portal, defining new parameters of graphic design style to rederecord.r7.com – News / Entertainment coverage, TV programs channels, live broadcasting and promotional hotsites
• Development of news portal for 2012 London Olympics Official Broadcaster - Rede Record  (rederecord.r7.com/londres-2012) — News, special coverages, infographics and videos / live broadcasting of events
• Development of graphic design and infographics coverage rules manual for R7.com whole portal
• Integration with others Art Dept. of Rede Record (News Coverage; New Programs; Entertainment — for web and live broadcasting), redefining parameters of graphic design style to News / Entertainment channels and programs
• Lead and redefinition of all procedures of production in the R7 Art Department, 15 people team of designers, infographic and illustration artists, flash programmers, motion graphic designers and informational architects


2011 / 2011    Picture Desk Editor    Getty images latin america     gettyimageslatam.com
photojournalism, news and stock images Website – arm of Getty images, to promote exclusive sales in latam
• Content agenda, art direction and admin coordination of 2-30 photojournalists team (staff and remote freelancers)
• Picture Desk photo edition – translation of captions (Portuguese, English and Spanish) in IPTC standards for photojournalism coverage
24/7 for Latin America, delivered both on local website (gettyimageslatam.com) and on GI head office site (gettyimages.com)
• Reports for content agenda, staff admin, internal processes, image capture policies, usability and design thinking oriented collections for clients assignments



2009 / 2010    Art Editor    Jornal placar     jornalplacar.abril.com.br
local weekly sport newspaper of editora abril, são paulo (Bra)
• Implementation of Jornal Placar newspaper at Editora Abril — the first daily newspaper of the company, known as major magazine editor and printer in Brazil
• Development of editorial & new graphic project for Jornal Placar, based on Placar (Editora Abril’s 40 years monthly soccer magazine)
• Creation of photo archive of Jornal Placar. Management of Editora Abril internal images network. Negotiations with photo agencies and photographers
• Coordinator of reporters, photographers, visual journalists, infographic designers, illustrators, art finalists and image treaters for the
Soccer World Cup (2010), with special daily newspaper issue printed in Johannesburg (ZAF)
• Modulation of Jornal Placar to fit automatic actualization between editorial pieces and publicity
• Graphic producer - print industry plant accompaniment: rotogravure, plain and offset printers
• Experience with team working, short deadlines. Plan and develop integrational actions comprehending editorial, marketing, commercial and industrial sectors


2000 / 2009    Art Editor / Infographic | Visual Journalist / Webdesigner    Grupo lance!    lancenet.com.br
nationwide daily sport newspaper, news agency, website, book and magazine publisher, web radio streaming, TV and mobile broadcaster. são paulo, rio de Janeiro and Belo Horizonte (Bra)
• Head of a 12–16 team of designers and visual journalists (junior to senior degrees)
• Coordinator of reporters, photographers, visual journalists, infographic designers, illustrators, art finalists, web designers, webmasters, photo and TV editors team for the coverage of Soccer World Cup (2002, 2006) and Olympics (2000, 2004 and 2008)
• Creation, development and production of graphic design projects for house and third party publicity editorials
• Creation and coordinator of new multimedia integrated section – for paper, web, TV, radio, interactive, usability, infography, photography, archive & publishing
• Modulation of all products (on and offline) to fit automatic actualization between editorial pieces and publicity
• Graphic producer - print industry plant accompaniment: rotogravure, plain and offset printers
• Large experience with team working; short deadlines; plan, develop, produce and provide integrated solutions, committed with editorial, marketing, publicity, commercial and industrial demands
• Internal speaker of infography, page design and develop of editorial and publicity products


1998 / 2000    Infographic | Visual Journalist / Webdesigner    folha de s. paulo     folha.com
Brazilian Major nationwide daily newspaper, news agency, sunday magazine & website portal
• Visual designer for Folha de S. Paulo, Revista da Folha (Sunday magazine) and Folha Online (website)
• Coverage of Soccer World Cup (1998)
• Creation and develop of graphic design projects for editorials products and special projects
• Art finalist of weekly special issues Folhinha, Folhateen, Ilustrada
• Coordinator of art assistants, web designers and webmasters team
• Website development of whole Folha Online portal (1999 / 2000), including plan, design and publish of newspaper sections and special coverage hot-sites – from the early beginning (4 people team) until it become the Brazil’s most important news portal audience
(130 people staff)


1996 / 1997    Art Director Jr. / Art Finalist    Trama editorial     guitarplayer.com.br
• Art Finalist and Art Editor assistant for teen focus magazines such as Guitar Player (licensed), Keyboard (licensed), Game-X, Dragão, Só Aventuras and OK Magazine
• Coordinator of art finalists team (8+)
• Graphic Producer
• Illustration, scanner, image treatment and special effects operator
• Creation and develop of graphic design projects for website (www.guitarplayer.com.br) and third party editorials


1996    Art Finalist    ace-linus propaganda
• Creation and art finalist of publicity pieces, logotypes and projects of visual ID
• Coordinator of art assistants team


1996    Art Finalist    action High-Tech prints
• Creation and art finalist of publicity pieces, logotypes and projects of visual ID for balcony clients


1994 / 1995    Art Director Jr.    cia. de comunicação
• Creation and art finalist of publicity pieces, logotypes and projects of visual ID


1994    Art & Education Trainee    Mac     mac.usp.br
Museum of Contemporary Art of São Paulo
• Exhibition Monitor
• Coordinator of atelier activities with visitors
• Temporary exhibitions assembly worker
• Creation of folders and projects of visual ID for exhibitions

1993 / 1994    Visual Designer    labortec foto    labortecfoto.com.br


1993    Illustrator    asD skatewear


1993 / 1995    Illustrator    narina skate     facebook.com/narina.skate


1992    Illustrator    rip curl surfwear     ripcurl.com


1992    Art Assistant    High publish studio


1989    Art Assistant    cúpula arquitetura





D e G rees


2004
Fine Arts Bachelor Degree
Belas artes
belasartes.br

Incomplete (2th sem.)
Faculdade Belas Artes de São Paulo



1992 / 1996
Fine Arts Bachelor Degree
faap
faap.br

Incompleto (8º sem.)
Fundação Armando Álvares Penteado



1987 / 1989    High School    instituto Mackenzie    mackenzie.br
Mackenzie – American School Institute





l an GU a G es


1998 / 1999
Spanish
instituto cervantes
saopaulo.cervantes.es

Speaking fluent
(Folha de S. Paulo)



1984 / 1991
English
ccaa and cultura inglesa
ccaa.com.br

Speaking and writing fluent

culturainglesasp.com.br


a DD i T ional  T rainin G
c o U rses ,    f reelances    an D    o TH er    rele V an T    experiences



2012
Seminar and workshops participant at InfoLIDE
espM
infolide.com
2012
Tourist trip to London and Amsterdan

20 days
• Focus on bringing to Brazil the commercial representation for LatAm of Graphic news (Infographic Agency)    graphicnews.co.uk
2010 / 2011    Assembly Coordinator of Christmas Decoration for malls    studio cipolatti     cipolatti.com.br
2011    Seminar participant at InfoLIDE    fundação casper líbero    infolide.com
2010    Tourist trip to Buenos Aires (ARG)    10 days
2010    Graphic design project and print coordinator for the books
“Mil Anos de Culturas Asquenazes”    editora do Bispo    editoradobispo.com.br
“Em Busca do Messias”    r. cohen editora
2009 / 2010    Seminar participant at InfoLIDE    faap    infolide.com
2009 / 2010    Graphic and Digital Design Seminars participant    editora abril     abril.com.br
2009    Speaker of Infographics and Modulation    Uninove    uninove.br
2006    Speaker of Infographics and Modulation    fpa    fpa.art.br
2006    Speaker of Infographics and Modulation    fundação casper líbero    casperlibero.edu.br
2004    Tourist trip to Buenos Aires (ARG)    5 days
2003    Tourist trip to Germany, Czech Republic and Hungary    30 days
2001    Tourist trip to Spain    40 days
2001    Webdesigner    cases i associats Design studio (Barcelona)    cases-assoc.com
• Development of the new ID and multimedia pieces for the first graphic and editorial reform of LANCENET! portal
2006    Seminar participant ‘Brazilian Newspaper Design’    anJ     anj.org.br
Associação Nacional de Jornais
2004    Speaker of Infographics and Modulation    Unip     unip.br
2001 / 2008    Independent Web Radio Owner    BBoxspbr
1999    New editorial and graphic design project for newspaper    Jornal do seBrae     sebrae.com.br

Brazilian Service to the Develop of Micro and Small Business
1999    Dreamweaver / Fireworks / Flash    impacta certificação e Treinamento    impacta.com.br
1996    1st prize winner of XXVII Fine Arts Annual    faap    faap.br
1995    Photoshop / QuarkXpress / Freehand    Takano Gráfica e editora
1995    Tourist trip to New York (USA)    30 days
1994 / 1995    Contemporary Art and Philosophy with Felipe Chaimovich    MaM     mam.org.br
private lessons with chief curator of MaM     Museu de arte Moderna de são paulo
1994    Exhibition Monitor and Artist Assistant    fundação Bienal de são paulo     bienal.org.br
• Guided visits monitor (bilingual – English / Portuguese)
• Exhibition assembly worker

1994
Exhibition Monitor Training Course
fundação Bienal de são paulo
bienal.org.br
1994
Graphic Production
aBTG
abtg.org.br


associação Brasileira de Tecnologia Gráfica

1991
Exhibition Monitor and Artist Assistant
fundação Bienal de são paulo
bienal.org.br
• Guided visits monitor (bilingual – English / Portuguese)
• Exhibition assembly worker
1989 / 1996    Fine Artist
• Graffiti, paintings, illustrations, installations, interferences & performances exhibitions

• Participations in various galleries, concourses and events of fine art
1994    Workshop “Computer Aided Contemporary Art”    Mac     mac.usp.br
Museu de Arte Contemporânea da Universidade de São Paulo
1989 / 1992
Fine Arts Atelier    Dora longo Bahia
galeriavermelho.com.br

Private lessons of painting, sculpture, installation and performance

1987 / atual
Flyer Designer

• Illustrations for nightclubs and parties