Colin Smith
  • Male
  • Wildwood, FL
  • United States
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Profile Information

Publication
The Villages Daily Sun
City
The Villages
State
FL
Country
United States
What best describes you.
Designer, Manager
About me
Colin Smith is a managing editor of innovation at The Villages Daily Sun. Previously, he worked as a team leader at the Gannett Design Studio in Phoenix, design director at the Salt Lake Tribune in Salt Lake City, Utah, the Kitsap Sun in Bremerton, Wash., the Daily Herald in Provo, Utah, the Courier News in Elgin, Ill., and the Press-Telegram in Long Beach, Calif. And before all that, he graduated from the University of Southern California in 2000 with a bachelor's degree in urban planning.
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Colin Smith's Blog

Qwikster, Netflix and Branding

Recently mixed into all the brouhaha over the Netflix price increases and eventual separation of DVD- and streaming-based services was the announcement of Qwikster — the awfully named offspring of Netflix.

Now, I can understand the need for price increases. In fact, as a customer, I may even keep both services for a while. But what I can't understand is why Netflix would insist on using such terrible branding for Qwikster.

 …

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Posted on September 21, 2011 at 0:27

Comment Wall (3 comments)

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At 21:19 on December 6, 2011, Bill Wambeke said…

Hey congrats on the move man!

At 11:46 on July 4, 2011, Surajit Patro said…
I love your designs. simply awesome. brilliantly executed.
At 13:04 on June 17, 2009, Kara St. Myer said…
I love the Tribune's design ... very inspiring! thank you :)
 
 
 

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