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Comment by Geoffrey M. Giordano on April 14, 2009 at 16:59

While at Florida Today, I graduated from editing and designing inside wire pages to editing and designing the state page. I had total freedom to shape the news package from top to bottom (which meant I was often on the phone with Kathy Willens in Miami to secure good art). USA Today's style was shaped in Cape Canaveral, and in the early 1990s we adhered pretty strictly to the same style: six-story fronts, only two jumps, a lede and a "shoulder" notched in underneath, and a brite in the so-called "hotbox" at the bottom right that was either tinted or used a heavy color border. This story filled the bill to a T.